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A few years ago, nobody would have thought that Shorts were going to become a hit on a platform that is all about long-form content. However, times are changing. Right now, YouTube Shorts has over two billion active monthly users and it’s one of the most popular short video advertising platforms in the world.
One of the best things about short-form content is that it offers opportunities to reach global audiences not only to established creators but also to those who are just getting started.
Who has already been making the most of bite-sized content? We present to you the best YouTube Shorts channels!
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Top YouTube Shorts Channels Making Waves
The Entertainment Giants
Alan Chikin Chow is at the forefront, showing us what's possible with the platform. He's gone from making phone videos to becoming the world's most-watched Shorts creator! Chow has over 67 million subscribers and his success comes from two things: his comedy is family-friendly, and his goal is to bring people together through laughter.
With his huge 330 million subscribers, MrBeast has got the hang of both long-form content and short videos. He's done more than just get loads of followers. He's also been credited with coming up with the short, snappy, engaging videos that lots of other people are now making and posting.
Creative Innovators
The Sorry Girls have really shaken up the DIY and home improvement space on YouTube Shorts channels. They've got this clever strategy where they repurpose content to transform long renovation projects into short, engaging videos. It's a great example of how traditional YouTube content can be adapted for the Shorts format.
Fritzdoesart has made a name for himself with his mesmerizing color-matching videos. He mixes visual artistry with ASMR elements in a way that keeps viewers hooked.
Emerging Trends to Keep an Eye On
Educational Entertainment
Loic Suberville's multilingual comedy sketches are a great example of how educational content can be presented in an entertaining way on YouTube Shorts channels. His success in attracting both language learners and comedy enthusiasts shows that different content categories can be combined in interesting ways.
Lifestyle and Personal Branding
Wendyskin shows how personal branding can grow across platforms. She didn't start on YouTube until 2021, but already has a bigger following there than on Instagram or TikTok, thanks to her Shorts strategy.
How to Master the Art of Shorts
Production Quality and Authenticity
The best Shorts creators today are really good at balancing production value with authenticity. Some people like Alan Chikin Chow have made the switch to using professional gear and sets, but others are sticking with a more raw approach.
Dan Rhodes, for instance, does a lot of street magic and interacts with the audience. It's a great example of the fact that it's all about the quality of the content, not so much the production values.
Content Strategy and Posting Frequency
Successful creators keep a steady posting schedule while making sure they mix it up with different types of content.
Whitney Simmons does this well, making sure she keeps her fitness content on point for the different platforms while still staying true to her brand on each one.
Best YouTube Shorts Channels: Niche Success Stories
Specialized Content Creators
SoupTimmy's success with content about Rubik's Cubes shows that even very specific topics can do well on Shorts. The way he grabs attention right away is a great example of how important it is to engage the audience right away.
Cross-Platform Integration
Joanne Lee Molinaro, aka The Korean Vegan, shows us how YouTube Shorts creators can use different content formats to their advantage. She's got a great strategy for using Shorts to promote her podcast and full-length cooking videos, which gives her a unified cross-platform presence.
A Few Honorary Mentions
Jake Fellman: Animation Mastery
Jake Fellman has totally transformed 3D animation in the Shorts space, amassing over 14 million subscribers through his ultra-realistic Among Us and Minecraft animations. His secret sauce is combining trending gaming topics with top-notch animation quality. A typical Fellman Short racks up between 5-10 million views in the first 24 hours, with his most popular content getting over 50 million views.
Dylan Lemay: Ice Cream Entertainment
Dylan Lemay (5.6 million subscribers) is an ice cream scooper turned content creator who has built his empire around ice cream-related content. His overhead shots of ice cream preparation routinely generate 20+ million views. What sets him apart is his ability to turn a simple act of ice cream scooping into compelling storytelling; his most successful video reached 238 million views.
Zhong: Humor
With over 44.5 million subscribers, Zhong has mastered the art of skits. He’s one of the YouTube Shorts creators who uses plenty of bright elements in his videos that help keep the viewers engaged.
Cooking with Lynja: Culinary Entertainment
Sadly, Lynn Yamada Davis (aka Lynja) passed away in 2023. Despite that, she left behind a legacy of 13.6 million subscribers thanks to her unique approach to cooking content. The channel she founded continues to inspire with her most popular videos reaching upwards of 254 million views. Lynja's success came from combining cooking tutorials with comedic editing and a grandmotherly charm across generations.
The Future of YouTube Shorts Channels
- The platform is always changing and growing. Content creators are trying out new formats, styles, and ideas. Channels like ASMR Weekly are great examples of creators blending different elements—like ASMR, fantasy, and pop culture—to create one-of-a-kind content experiences.
- YouTube keeps investing in Shorts, so creators are coming up with new ways to make money from their content using the YouTube Partner Program and by partnering with brands.
- In the future, we'll also get to try out some better editing tools and features that will be built right into the YouTube mobile app, as well as more sophisticated use of music and sound effects libraries.
Final Thoughts
If you want to become one of the top YouTube Shorts creators, you need more than just a knack for following trends. You've got to have a unique voice and keep up the quality and posting frequency. That's what makes a successful YouTube Short.
We understand that it can be tough to come up with great short-form content on a regular basis, but tools like BigMotion are changing the game. The platform uses AI to make video production a breeze, freeing up time for creators to focus on strategy and creativity.
With BigMotion, you can:
- Generate unique video content automatically
- Access high-quality AI voiceovers through ElevenLabs integration
- Create professional captions and background music
- Maintain consistent posting schedules
- Produce content for multiple platforms efficiently
Frequently Asked Questions
How often do successful Shorts creators post new content?
The majority of top creators publish new content on a daily basis, or at least 4-5 times per week, to keep their audience engaged and maintain visibility on the platform.
What are the most profitable niches for Shorts?
It seems that entertainment, education, lifestyle, and how-to content do pretty well in terms of engagement, but there's definitely room for success in any niche if you approach it with the right strategy!
What's the optimal length for a Short?
While shorts can be up to 180 seconds, many successful creators find that keeping their videos between 30 and 45 seconds gets the best engagement.
How do successful YouTube Shorts creators maintain consistency in their content?
Some of the best creators out there often work in batches, plan out their content, and use tools like BigMotion to make their production process easier while still keeping their unique style and quality standards.
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