TikTok Creator Rewards Program: Find the Answers to All of Your Questions

It’s easy to get confused with all these new monetization programs that are getting rolled out by TikTok. First, there was the Creator Fund which was originally introduced in 2020. As you might already know, the $1 billion fund got shut down. At the end of 2023, it was fully replaced by the Creativity Program Beta. But just as the name suggested, at one point or another, the program would have to go out of beta. And that’s exactly what has finally happened.

With the Creator Rewards Program, TikTok is now changing how creators can earn from their content. The developers promise that they have taken all the feedback into consideration and that now the creators who are interested in making money with TikTok will finally be able to boost their earnings. 

How good is this new program? Who can join and how are the rewards calculated? Let’s dive deeper into the topic!

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So, What's New?

The Creator Rewards Program, which grew out of the "Creativity Program Beta," shows that TikTok is serious about supporting creators in a bigger way. This program is different from its predecessor in that it focuses on longer-form content and has an optimized rewards formula that looks at several factors to determine compensation. By the way, the Tik Tok Creator Fund requirements haven’t really changed. 

There are lots of changes in the rules, but the most significant one is that creators can now earn up to 20 times more than they could before. Additionally, videos must now be at least one minute long, there are more analytics tools in the comprehensive dashboard, and the program is available in seven major markets globally.

Are You Able to Meet the Requirements? 

Currently, the program is accessible to creators in: 

• The United States
• United Kingdom
• Germany
• France
• Japan
• South Korea
• Brazil

To qualify, creators must be at least 18 years old and have an account in good standing, with no Community Guidelines violations.

Here are the rest of the requirements:

How Are the Rewards Calculated?

Core Metrics

So, how does the TikTok Creator Program work? The program uses a pretty complex reward calculation system that's based on four main metrics. 

• The first is originality, which looks at unique content, the creator's personal perspective, and how creative the thinking was. 
• The second is play duration, which looks at how long people watch, how many videos they complete, and how many of them come back to your video. 
• Search value is the third metric and looks at how well the content matches popular searches, how easy it is to find, and how relevant the topic is. 
• The fourth is audience engagement, which measures likes, comments, shares, how active the community is, and how much the content spreads.

But That’s Not All…

Several additional factors influence earnings potential, including: 

• Video length (only the clips that are over 1 minute can qualify) 
• Quality of engagement 
• Geographic location of viewers 
• Seasonal trends 
• Ad revenue potential 

If creators want to make as much money as possible, they should focus on making original, high-quality content that's about 1-3 minutes long. They should also interact with their audience, use trending topics in a strategic way, and have a consistent posting schedule.

How Much Does the Creator Fund Pay?

A lot of creators weren't happy with how much they made through the original Creator Fund (sometimes it was just $2 for 100,000 views!). This was the main issue that the new Creator Rewards Program needed to address, and it looks like you can really earn a lot more now.

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Previously, creators received between $0.02 and $0.04 per thousand views. Now, the numbers have increased significantly, with creators earning between $0.40 and $1.00 per thousand views. 

How to Join TikTok Creator Program

It's really simple to get started with the Creator Rewards Program. If you meet the requirements, all you have to do is open TikTok and navigate to your profile. Then, tap the Menu button, select TikTok Studio, and choose Creator Rewards Program to complete the application. 

The review process usually takes up to three days, during which TikTok checks whether you're eligible and makes sure you're following the program requirements.

What Content Is Eligible?

To qualify for the program, videos must be original, more than a minute long, look good, tell a clear story, and follow community guidelines. 

Quality is the main thing, as TikTok wants to support creators who make great content for the platform.

What Content Should Be Avoided? 

The platform won't be rewarding:

• Unoriginal or copied content 
• Split-screen reactions 
• Excessive promotional material 
• Inappropriate or harmful content 
• Anything that violates copyright rules

TikTok tries to maintain strict standards to ensure the program rewards genuine creativity and original content creation.

TikTok Creators Program: How to Make the Most Out of It

Have a Strategy

To succeed in the new program, you need to do more than just meet the minimum requirements. It's important for creators to develop a comprehensive content strategy that includes understanding their audience demographics, using TikTok's analytics tools effectively, and building a strong personal brand. 

You can also help optimize your earnings potential by regularly experimenting with different content formats while maintaining consistency in your posting schedule.

What Not to Do

A lot of creators run into issues when they first start using the program. Common mistakes include: 

• Irregular posting patterns 
• Ignoring audience feedback 
• Copying trending content without adding value 
• Focusing only on short-form videos 
• Neglecting video quality

Knowing which countries can join the TikTok Creator Program is also important. Breaking the rules can result in your account getting banned. 

How to Track Your Performance

Take Advantage of the Dashboard (It’s Quite Convenient!)

The new dashboard is your one-stop shop for tracking and improving your performance. It lets you see: 

• How much you're making right now 
• What your videos are doing in terms of views 
• Who your audience is 
• How to create more engaging content 
• A complete history of your payments

This is a fantastic tool that helps creators like you make data-driven decisions to improve your content and make more money.

What Metrics to Pay Attention to?

If you want to succeed in the program, you've got to get a handle on your key performance indicators, like view duration, engagement rates, audience retention, search visibility, and revenue per video. 

By keeping a close eye on these metrics, creators can make tweaks to their content strategy to better align with program requirements and audience preferences.

TikTok Creator Fund Payment Process

1. You will see your current balance once you click on the three dots in the top right corner.
2. Add a withdrawal method. The majority of creators use PayPal, but you’ll find a few other methods in the video below.
3. Your funds should arrive in 3-5 business days.

Start Earning Money ASAP!

With BigMotion, an all-in-one AI video creation platform, you can maximize your earnings potential in no time.

The platform makes your content creation process easier than ever with awesome features like automatic video creation, series creation, AI voices from ElevenLabs, automatic captions for better views, and content that meets TikTok's quality standards. 

Whether you're just starting with the Creator Rewards Program or looking to scale your existing content production, BigMotion has got you covered!