How Often Should You Post on TikTok: It’s Time to Come Up With a Schedule!

Creating content is a real job that you would have to make time for. Unfortunately, you will not get paid for all these hours straight away, but with the right approach, you might be able to become the next big influencer.

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If you are one of those creators who is taking his TikTok journey seriously, then you should be asking yourself a bunch of different questions. One of them being: how often should you post on TikTok? 

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The truth is that it might take you months to find the right answer, but it will all be worth it in the end. After all, your schedule is one of the key factors that might determine your future success on the platform (it can even increase your chances of going viral!).

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Below, we'll share a few tips to help you make the most of your presence on TikTok.

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Let’s First Talk About TikTok's Algorithm and User Behavior

The TikTok Algorithm

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How often to post on TikTok to become popular depends on an algorithm designed to show users the type of content they might like. The algorithm considers various factors, including:

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1. User interactions

2. Video information

3. Device and account settings 

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The algorithm rewards consistency and engagement. If you post frequently, you'll have a better chance of showing up on users' For You Pages (FYP).

User Behavior on TikTok

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TikTok users usually check out the app on the go, binge-scrolling through a bunch of videos in no time. The one main thing that all users have in common is the fact that they’re constantly looking for fresh content. And that’s exactly what you should be giving them! The only catch is that too much content can sometimes be just as bad as no content at all… So, make sure not to overdo it (more on why posting too much is not great later). 

How Often Should You Post on TikTok?

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There's no single right answer to how often to post on TikTok. But you can get an idea of what might work well for you, if you take a close look at what other creators are doing and what viewers tend to go for and when. 

The Platform’s Official Recommendation

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TikTok suggests that you aim to post between one to four times a day. This helps you keep a consistent presence, which in turn makes it more likely that your audience will see your content.

What Creators and Brands Actually Do…

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TikTok's suggestion might seem a bit overwhelming. But don’t worry, data from the real world shows that most brands and creators post less frequently.

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1. As a general rule of thumb, brands post about 16 times per month—just over once every two days, on average.

2. The most active brands post about five times a week.

It's important to remember that these numbers are averages, and how you post can vary depending on what you're trying to achieve and who you're trying to reach.

Let’s Take the World’s Most Popular TikToker as an Example

In September 2024, the Senegalese-Italian TikToker uploaded only 4 videos and just 6 clips in August. All of them gained millions of views, but here is one interesting observation - the video that Khabane Lame uploaded after a rather long break (20 days) became one of his most popular ones in the last few months. 

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If you manage to get your audience hooked, you might see a considerable spike in the number of views, in case you were ever to go on a holiday break. 

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So, if you’re still asking yourself ‘Is posting 3 times a week on TikTok enough?’, you now have an answer. As long as your videos are well shot and provide value, people will be watching them.  

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This is just a single example of how it might sometimes be beneficial to stray away from your regular posting schedule. And it only proves that though there are guidelines that you can follow, finding out what actually works best for you is impossible without experimenting and breaking a few ‘rules’. 

How to Figure Out Your Perfect Posting Frequency

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When deciding how many TikTok should I post a day, think about the following factors:

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1. How many videos you can actually create without losing quality.

2. What your target audience likes to do on the app and when. 

3. How many videos you can create on a regular basis without burning out.

4. Would you have to create daily videos in your niche to stay relevant or are you focusing on topics that don’t need to be updated that often?

Is Posting Too Much on TikTok Bad?

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Posting regularly on TikTok is good, but there are limits to how much content you can share before it starts to have a negative impact. Here's what can go wrong if you overdo it:

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1. Content fatigue: It's possible that followers may become overwhelmed or annoyed if there are too many posts to keep up with.

2. Decreased engagement: If you're posting multiple times a day, your content may get less attention than it would if you posted less frequently.

3. Quality reduction: It can be tough to keep up with high-quality content when you're posting all the time.

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To steer clear of these issues, try to strike a balance between consistency and quality. It's better to be less frequent in your posting but make sure your content is top-notch than to overload your followers with videos that don't measure up.

Should I Post on TikTok Every Day?

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If you're trying to grow your TikTok following, posting every day could be an effective strategy. Here are a few benefits you might manage to achieve:

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1. Increased visibility: The more often you post, the more likely you are to get picked for the FYP.

2. Audience habit-forming: If you post regularly, your audience will get into the habit of looking out for your content.

3. Faster learning and improvement: The great thing about creating content on a daily basis is that you can try out different things and refine your strategy more quickly.

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However, posting every day isn't necessary for success on TikTok. If you can't keep up the quality of daily posts, it's better to post less often but consistently.

How Many Videos Should I Post a Day on TikTok?

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If you're planning on posting multiple TikToks a day, here's a few suggestions:

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1. Begin with one to two posts per day and monitor your engagement levels.

2. If you're able to keep quality up and see some wins, try upping it to three or four posts a day.

3. It's worth keeping an eye on your analytics to see if posting multiple times a day is having a positive effect on your account.

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It's not just about how many videos you make. Each one should be valuable to your audience and fit with your overall content strategy.

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How to Make Sure You Post Consistently

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Should you post multiple TikToks a day? You can certainly try. However, maintaining a consistent posting schedule can be tough. Here are a few things that can make achieving your goal a little less challenging:

1. Batch Content Creation

Batch content creation for TikTok is a time-saving strategy that helps maintain a consistent posting schedule. Here's how to do it effectively:

1. The first thing you need to do is decide on a "filming day", which is when you'll record multiple videos at the same time. If you're a cooking creator, for example, you could prepare four or five recipes in one go on the same day, using consistent lighting and a backdrop. It's a good idea to change outfits between recordings so the videos look like they've been filmed on different days.
2. Group your content by topic. A fitness influencer might record a bunch of different things in one session, like motivation clips for Mondays, workout tutorials, and nutrition tips. Use popular sounds and save them in a folder for easy access.
3. Plan your transitions between outfit changes to create multiple videos. For instance, a fashion creator could showcase five different looks and then edit them into separate videos—like styling tips, outfit transitions, and clothing hauls.
4. It's good to have a content calendar to keep track of everything you're planning to post. For example, filming 12 videos in one day might give you enough content for a whole month's worth of posts.
5. Stay flexible and leave room for trending topics and time-sensitive content.

2. Use TikTok's Scheduling Feature

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TikTok lets you schedule your posts ahead of time. Use this to your advantage to make sure you're posting at the best times for you.

3. Repurpose Content

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You can either adapt content from other platforms or create several TikToks from a single idea to make the most of your content output.

4. Engage with Your Audience

• Start off with some strategic hooks in your first three seconds. Try asking questions like "Did you know?" or "Want to learn my secret?" to get people to stop scrolling.
• Get people interacting with your content by asking them to solve simple puzzles, spot differences, or share their opinions in the comments. Add some poll stickers and encourage duets or stitches with your content.
• Reply to comments with video responses, transforming engaging conversations into new content. Kick off trends with simple, shareable challenges – like "Show me your best..." or "Tell me without telling me..."
• Finish up videos with some open-ended questions that get people talking. Remember, genuine interaction beats generic responses every time.

How Often Should I Post on TikTok to Gain Followers?

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It's also important to keep in mind that the growth of your followers depends on things like the quality of your content, how relevant you are to your niche, and how active you are in trends and challenges.

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As a rule of thumb, those who are just getting started, should try to post at least once per day. 

How Long Should I Wait In Between Posting TikToks?

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The ideal time between posts on TikTok can vary depending on your content strategy and your target audience's behavior. Here are a few general tips:

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1. If you're posting multiple times a day, try to space them out by at least three or four hours.

2. If you only have time to post once a day, try to stick to a similar time each day.

3. If you don't want to post every day, set up a regular schedule (like every Monday, Wednesday, and Friday, for example).

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Try out different posting schedules and use TikTok's analytics to see what's working best for your account.

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In the picture above, you can see some of the most popular times to post on the platform.

To Sum Up

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Figuring out how often to post on TikTok is most certainly not the simplest task out. There are quite a few different factors that you would have to take into consideration, but, above it all, you would have to make sure that you can deliver quality videos that the viewers will be ready to voluntarily spend their precious time on.

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As anyone who's been there will tell you, it's not easy to come up with awesome content on a regular basis for a platform like this, especially when you're trying to post frequently. That's where BigMotion can come in handy. Our AI-powered video creation platform is great for keeping your content coming out on a regular basis without having to worry about sacrificing any quality.

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With BigMotion, you can:

- Generate unique, engaging video content on any topic.

- Utilize AI-powered scriptwriting, voiceovers, and music.

- Create an entire video series with just a few clicks.

- Save time and resources while scaling your TikTok presence.

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Give BigMotion a try to level up your TikTok strategy!

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