How Many YouTube Shorts Should I Post a Day: Discover the Perfect Frequency!

YouTube Shorts is still a relatively new platform as it was introduced to the public just a few years ago, in 2021. Nevertheless, Shorts have already collectively earned more than 5 trillion views! They have become an awesome way for existing creators to get their videos seen by more people and for newcomers to gain followers and views. 

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At one point or another, you would, of course, start asking yourself "How many YouTube Shorts should I post a day?". And that’s a great question! After all, your posting schedule really can contribute to your success on the platform.

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In this article, we'll take a look at the different things that affect how often you should post and some tips for making the most of your YouTube Shorts content.

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About YouTube Shorts

A few interesting facts: 

• In 2026, YouTube Shorts are estimated to reach over 185 million US viewers per month
• In July 2023, the company reported 2 billion (!) global monthly active viewers
• YouTube Shorts became the best short video platform in user engagement, during the first quarter of 2024

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It's clear that using Shorts is an excellent way to grow your channel and increase your chances of going viral. However, you'll need to put in a bit of effort to come up with the perfect posting strategy. 

What Influences Posting Frequency?

How often should I upload YouTube Shorts? When you're deciding how often to post your YouTube shorts, you have a few things to think about:

1. Content Quality

As they say, it's better to be good than it is to be big. This is true for YouTube Shorts. You might think you should post lots of Shorts every day, but it's better to focus on making them good. If you do, they'll get more views, people will watch them for longer, and your channel will gain more popularity.

2. Target Audience

It's really important to understand your audience's behavior. When are they most active on YouTube? How often do they expect you to post new content? Looking at your audience demographics and engagement patterns can help you work out the best posting frequency.

3. Your Niche

It's worth bearing in mind that different content types might call for different posting strategies. For instance, if you're posting news items, you'll probably want to do them more regularly, but if you're sharing educational material, you'll need to be more selective about the posts you put out.

4. Your Resources

It takes time and effort to create high-quality shorts, so think about what resources you can bring to the table—time, equipment, and creativity, to name a few—and then decide on a posting schedule that makes sense for you.

How Often Should You Post YouTube Shorts?

Here are some general guidelines:

Starting Out: 2-3 Shorts Per Week

For those just getting started with YouTube Shorts, aim for 2-3 posts per week. This pace lets you:

- Maintain a consistent presence

- Gauge audience response

- Refine your content strategy without overwhelming yourself

Established Creators: 1 Short Per Day

Once you've got the hang of things and built up your audience, try aiming for one short per day. This frequency can help you:

- Stay relevant in your viewers' feeds

- Experiment with different content types

- Maximize the chances of your Shorts being recommended

High-Volume Strategy: Multiple Shorts Per Day

Some creators choose to post several shorts each day. While this can increase your visibility, it's essential to maintain quality. This strategy may be worth considering if:

- You are a new or established creator who has a wealth of content ideas

- Your audience engages well with frequent posts

- You can maintain high-quality standards across multiple daily uploads

What If I Upload 100 YouTube Shorts Daily?

It might seem like a good idea to upload 100 YouTube Shorts a day, especially with the platform's algorithm that likes posts from people who share plenty of clips. But there are a lot of challenges and potential problems with this approach.

1. Quality Concerns

It's a big ask to produce 100 high-quality shorts every day. The quality of your content is likely to suffer, which can have a knock-on effect on viewer engagement and retention.

2. Audience Overwhelm

Overloading your audience with content can lead to viewer fatigue. Subscribers might feel bombarded and ignore your posts or even unsubscribe.

3. Algorithm Penalties

While YouTube's algorithm does look at how much activity there is on a channel, it also considers how users engage with content. If you're producing lots of content that doesn't get many views, the algorithm might start to ignore it.

4. Burnout Risk

It's pretty much impossible for most content creators to churn out that much content every day without burning out.

Tips on Making the Most Out of YouTube Shorts

How often should you post YouTube Shorts? You can choose whatever posting frequency you like. 

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No matter how many videos you post a week, here are a few tips to make the most of your YouTube Shorts.

1. Consistency is Key

Make sure you're as consistent as you can be. Scheduling regular uploads is a great way to build expectations with viewers and improve your standing with the YouTube algorithm.

2. Analyze and Adjust

Check in regularly on your YouTube Analytics to see which Shorts are getting the most attention and when your audience is engaged the most. Use these insights to tweak your posting strategy.

3. Batch Creation

Think about making several shorts in one session and scheduling them for future posting. This can help keep things consistent without the daily pressure of content creation.

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4. Engage with Your Audience

Here are a few quick tips on how to get the viewers to engage with your content:

1. Hook in the first 3 seconds

• Ask a provocative question
• Make a bold statement
• Start with an interesting visual
• Use pattern interrupts (unexpected transitions/sounds)

2. Create response-provoking endings

• End with an open question
• Ask viewers to share their experiences
• Present a controversial take
• Leave them with a cliffhanger

3. Interactive elements

• Use on-screen text to ask viewers questions
• Create "pause to see the answer" moments
• Add "tap here" interactive elements
• Include "duet with me" style challenges

Finding the Right Balance Between Shorts and Long-Form Content

Does how many YouTube Shorts should I post a day have to depend on my long-form content posting schedule? If you're making long-form videos on YouTube too, you need to find the right mix between shorts and more traditional videos. Here are some top tips for getting this right:

1. Use Shorts to Complement Long-Form Content

Make some short clips to give viewers a taste of what's in your main videos, and get them interested in watching more.

1. Repurpose Key Moments

• Extract compelling 30-60 second clips from your long videos
• Focus on the most engaging, high-value segments
• End with a hook that drives viewers to the full video

2. Create Teaser Content

• Share exciting previews of upcoming long-form videos
• Include behind-the-scenes moments
• Use "Part 1 on Shorts, Full Video on Main Channel" approach

3. Format Optimization

• Start with a strong hook in the first 3 seconds
• Use vertical format (9:16 aspect ratio)
• Add captions for accessibility and silent viewing
• Keep transitions quick and dynamic

2. Maintain Separate Posting Schedules

Come up with separate posting schedules for your short- and long-form content to make sure you keep a steady stream of both kinds.

3. Repurpose Content

If there were a couple of cool jokes or a few short but effective tips in your long videos, you can use those bits and pieces to create separate short videos that provide value to your audience. 

AI Is Here to Help You Create as Much Content as You Want!

With the demand for great content on the rise, lots of creators are turning to AI to make their lives a little easier. Platforms like BigMotion offer some great solutions for making engaging YouTube Shorts without too much fuss.

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BigMotion is a video creation platform that uses AI to automate a lot of the content creation process—like scriptwriting, animation, captions, voiceovers, and picking the right music for the video. By using these tools, creators can keep a consistent posting schedule without having to compromise on quality or run the risk of burning out. How amazing is that?

Final Thoughts

It's a bit of a balancing act when it comes to Determining how often should I upload YouTube Shorts. And while there's no one-size-fits-all answer, most creators find that starting with 2-3 Shorts per week and gradually increasing to one per day as they grow is a solid strategy. So, why not give it a try and adjust the schedule to your needs as you go?

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