Best Time to Upload YouTube Shorts: Get the Views You Deserve!

Thanks to the rise of short-term content, it is now easier than ever before to go viral and gain thousands of followers overnight. YouTube Shorts, for example, are being viewed billions of times per day! So, if you’re a content creator or a business owner, you should definitely be making use of short clips. To increase the chances of your videos getting seen by the audience that is right for you, you should know exactly when to upload YouTube Shorts. 

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Let’s have a look at the main factors that you would have to consider when coming up with your ideal posting schedule. 

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Why Is Timing Important? 

When you upload your YouTube Shorts, it's important to think about the best time to do it to get the best results. This can have a big effect on how visible the video is, how much engagement it gets, and how successful it is overall. In a nutshell, by matching your upload schedule to your audience's online habits, you will take YouTube fate into your own hands! 

What Does the Best Time to Upload YouTube Shorts Depend On?

There are a few different things that affect the best upload times for YouTube Shorts:

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1. Target audience demographics

2. Geographical location and time zones

3. Content type and theme

4. Platform algorithm considerations

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It's important to understand these factors if you want to create an effective upload strategy for your YouTube Shorts.

Best Time to Upload Shorts on YouTube: A Convenient Day-by-Day Breakdown

Let's look at the best times to upload to YouTube Shorts for each day of the week. We'll consider what the general audience is doing and how they're engaging.

Best Time to Post YouTube Shorts on Monday

It's not uncommon to see a rise in online activity on Mondays, as people get back into their routines after the weekend. A lot of users check out social media during their commute or lunch break.

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Recommended upload times:

- 6:00 AM - 8:00 AM (to catch early risers and commuters)

- 12:00 PM - 2:00 PM (lunch break viewers)

- 6:00 PM - 9:00 PM (post-work relaxation time)

Best Time to Post YouTube Shorts on Tuesday

Tuesdays tend to see pretty consistent engagement numbers, as users get into a weekly groove.

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Recommended upload times:

- 7:00 AM - 9:00 AM (morning commute and early work hours)

- 11:00 AM - 1:00 PM (pre-lunch and lunch break viewing)

- 7:00 PM - 10:00 PM (evening leisure time)

Best Time to Post YouTube Shorts on Wednesday

It's often the case that people engage with content midweek, with Wednesdays being a popular day for users to look for ways to break up the work week.

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Recommended upload times:

- 7:00 AM - 9:00 AM (early morning viewers)

- 12:00 PM - 2:00 PM (midday break engagement)

- 8:00 PM - 11:00 PM (late-night entertainment seekers)

Best Time to Upload YouTube Shorts on Thursday

Thursdays often see a boost in engagement as users get excited for the weekend.

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Recommended upload times:

- 6:00 AM - 8:00 AM (early morning audience)

- 1:00 PM - 3:00 PM (afternoon slump viewers)

- 8:00 PM - 10:00 PM (evening relaxation time)

Best Time to Post YouTube Shorts Friday

We tend to see higher engagement rates on Fridays, which makes sense since people are winding down from the work week and preparing for the weekend.

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Recommended upload times:

- 9:00 AM - 11:00 AM (late morning work break viewers)

- 3:00 PM - 5:00 PM (end-of-workday audience)

- 8:00 PM - 11:00 PM (start-of-weekend entertainment seekers)

Best Time to Post YouTube Shorts on Saturday

On weekends, people tend to check out the content more here and there throughout the day, rather than in one big chunk like they do during the week.

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Recommended upload times:

- 10:00 AM - 12:00 PM (late morning leisure viewers)

- 2:00 PM - 4:00 PM (afternoon entertainment seekers)

- 7:00 PM - 9:00 PM (evening relaxation time)

Best Time to Post YouTube Shorts on Sunday

Sundays are often when users are most engaged, as they're enjoying their free time and getting ready for the upcoming week.

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Recommended upload times:

- 11:00 AM - 1:00 PM (post-brunch viewing)

- 3:00 PM - 5:00 PM (afternoon leisure time)

- 8:00 PM - 10:00 PM (end-of-weekend relaxation)

Making Your Upload Strategy the Best It Can Be

While the above suggestions are a good starting point, it's essential to tailor your upload strategy to your specific audience and content type.

Get to Know Your Audience

Check out YouTube Analytics to learn more about how your audience watches videos:

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1. Find out when your audience is most engaged.

2. Take a look at the demographic data and see if you can spot any trends.

3. Figure out where your viewers are located. 

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https://www.youtube.com/watch?v=J1t34uTT0iA&list=PLpjK416fmKwSfobBm4dbk5nHT0KPqDETS&index=5

Take the Type of Your Content into Consideration

Your best time to upload Shorts on YouTube may differ, depending on what type of content you’re creating:

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- Educational content: Weekday mornings and early afternoons

- Entertainment: Evenings and weekends

- News and current events: Early mornings and late afternoons

Be Consistent, But Try to Experiment from Time to Time

It's good to stick to the same upload schedule, so your audience gets into the habit of checking in with you regularly. But don't be afraid to mix things up a little, too.

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1. Try out different upload times to see what works best for you.

2. Keep an eye on how things are going in terms of performance metrics.

3. Make any needed changes to your strategy based on what you see in the results.

Always Remember About the Different Time Zones

When to upload YouTube Shorts if your audience spans multiple time zones? You can:

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1. Make sure you're posting at a time that's convenient for your main audience.

2. Stagger uploads so they can be posted at the right time for different time zones.

3. Use scheduling tools to automatically upload at the best time for users in different time zones.

Consider Seasonal Events

You might want to adjust your upload schedule around:

1. Holidays and special events

2. Seasonal trends

3. Industry-specific occasions

Always Keep the Algorithm at the Back of Your Mind

It's important to think about more than just user behavior when it comes to your content. You also need to consider how the YouTube algorithm affects the way people see your content.

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1. Freshness factor: Recent uploads might get a temporary boost.

2. Engagement velocity: Early engagement (likes, views, shares, and comments from your viewers) can lead to increased visibility.

3. Watch time: It seems that longer view durations may have a positive impact on recommendations.

Take Advantage of Various Tools

Make use of scheduling tools and automation to keep things consistent and to hit those optimal upload times.

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1. YouTube Studio scheduling feature

2. Third-party social media management tools (check out Buffer, Hootsuite, or SocialPilot) 

3. Custom automation scripts (for advanced users)

Don’t Be Afraid to Make Changes 

Check in on your performance metrics regularly and be ready to tweak your best time to upload YouTube Shorts:

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1. Track key performance indicators (one of the most important metrics for YouTube Shorts is ‘viewed vs. swiped away’).

2. Conduct A/B testing with different upload times.

3. Stay informed about platform updates and algorithm changes.

Always Prioritize Quality

1. Don't cut corners on quality just to meet specific upload times.

2. It's important to find the right balance between the frequency of your activities and sustainability.

3. Keep your audience's interests at the front of your mind and focus on providing them with value.

Think About How Collaboration and Cross-Promotion Can Affect Your Schedule

1. Get other creators involved and make sure everyone's on the same page when it comes to uploading times.

2. Make the most of each other's busiest times for engagement.

3. Plan for increased engagement during collaborative events.

Keep an Eye on YouTube Trends

Keep your finger on the pulse by spotting what's coming next in how users behave and how the platform is changing.

1. Pay attention to the emerging trends in short-form video consumption.

2. Make sure you're keeping up with the latest features and tools that YouTube is rolling out.

3. Be ready to switch up your strategy as things change.

To Sum Up

Knowing the best time to upload YouTube Shorts is really important for a successful content strategy. Think about what people are doing on the platform, what the algorithms are doing, and what kind of content you're putting up. Then you can get the most out of your upload schedule by reaching as many people as possible and getting them to engage with your content. Just remember that these are just guidelines. The best approach will be based on your audience and how they behave on the platform, and you'll need to keep tweaking it based on what you see from your data.

Bring Your YouTube Shorts Game to the Next Level!

Now that you know how crucial timing is for uploading YouTube Shorts, it's time to step up your content creation game. 

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BigMotion is an all-in-one AI video creation platform designed with creators in mind. It helps them create top-quality video with a professional look, and it's really easy to use.

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By teaming up the platform's awesome tools with your perfect upload schedule, you can supercharge your YouTube Shorts strategy. Sign up for a free trial today and get in on the cutting-edge of AI-powered video creation!

FAQs: Best Time to Upload YouTube Shorts

How often should I upload YouTube Shorts?

It's important to be consistent. Try to post at least three to five times a week, but make sure you keep the quality up. Some creators are successful in posting 1-3 Shorts per day, while others figured out that a less frequent schedule works for them.

How quickly do YouTube Shorts gain traction after uploading?

You can get a lot of views on YouTube Shorts pretty quickly, often within the first 24 to 48 hours. But some Shorts keep getting views days or even weeks after they're uploaded.

Is there a universal best time to upload YouTube Shorts?

There's no one-size-fits-all answer here, but lots of creators have found success uploading between 6-9 PM on weekdays and 11 AM-2 PM on weekends. The key is to look at your specific audience's behavior to figure out the best times for them.

Does the day of the week matter for uploading Shorts?

Absolutely. Different days bring different outcomes. Weekdays usually see higher engagement during lunch and in the evenings, while weekends have more varied viewing habits throughout the day. 

You should also remember to keep holidays in mind. During the festivities, you might want to upload as if it’s the weekend. 

Can I schedule My Shorts in advance?

Absolutely! You can use YouTube Studio or third-party tools to schedule your Shorts so they're ready to go at the most optimal times for upload. By the way, BigMotion will soon roll out an auto-posting feature. 

Does the upload time affect the YouTube algorithm for Shorts?

The algorithm takes a lot of factors into account, but uploading when your audience is most active can help get more initial engagement, and this could end up having a positive effect on the way the algorithm promotes your content.

The ‘Audience’ tab in YouTube Analytics can give you an overview of your audience’s behavior. For example, you can find out exactly when your viewers are on the platform and what type of content they prefer. 

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