Best Time to Post on TikTok: Make Sure Your Content Gets Seen!

TikTok is full of opportunities and, unfortunately, competition. Even if you’re regularly making high-quality content, it might not be enough to make your videos go viral. You should also know when exactly your videos need to be posted. 

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So, what is the best time to post a TikTok? Keep on reading to find out what posting time will work best for you.

Does Posting Time Matter on TikTok?

The short answer is that it does matter, but it's not the only factor in determining the success of your content.

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TikTok's algorithm is pretty complex and looks at loads of different things to decide which videos it'll promote on users' For You Pages (FYP). We don't know the exact ins and outs of how it works, but we do know that initial engagement is pretty important. If you post when your target audience is most active, you'll get more immediate interactions like likes, comments, and shares. This early engagement sends a good signal to the algorithm, potentially making your video more visible.

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It's worth mentioning that great content can still do well regardless of when you post it. Timing is just a tool to help you get the most out of your already high-quality content. It's not a magic solution for mediocre videos. The key to success on TikTok is still consistency, creativity, and relevance.

What Is the Best Time to Post on TikTok?

While you can't necessarily count on the same results every time, there are a few things you can do to get a good idea of the best times to post on TikTok. These times have been figured out using data from millions of posts and can give you a good starting point for creating your own posting strategy.

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- Monday: 6 AM, 10 AM, 10 PM

- Tuesday: 2 AM, 4 AM, 9 AM

- Wednesday: 7 AM, 8 AM, 11 PM

- Thursday: 9 AM, 12 PM, 7 PM

- Friday: 5 AM, 1 PM, 3 PM

- Saturday: 11 AM, 7 PM, 8 PM

- Sunday: 7 AM, 8 AM, 4 PM

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Just a heads-up: these times are usually reported in Eastern Time (ET), so you might need to tweak them based on where your audience is based. Also, these times can vary depending on your target demographic and the type of content you're sharing.

Best Times to Post on TikTok by Day

Let's take a look at the best times for posting each day of the week in more detail.

Best Times to Post on TikTok on Monday

Mondays are a big day on TikTok, with lots of users looking for entertainment to get their week off to a good start. The best times to post on TikTok on Monday are usually around 6 AM, 10 AM, and 10 PM. The morning slots catch users before they start work or school, while the evening time caters to those unwinding after their day.

Best Time to Post to TikTok on Tuesday

If you're looking to get your posts seen on TikTok, Tuesday mornings are your best bet. The optimal posting times are quite early, around 2 AM, 4 AM, and 9 AM. These early morning posts have a better chance of reaching night owls and early risers, giving your content a head start for the day. The 9 AM slot is especially effective since many users check their phones during their morning commute or before starting work.

Best Time Post TikTok Wednesday

There's a good chance of getting noticed on Wednesday if you post between 7 AM, 8 AM, and 11 PM. People are up and about in the morning, so 7 AM works well, while 11 PM is ideal for reaching users before bed. Wednesday is a great midweek slot for posting engaging content, as people are looking for a change of pace from their usual routine.

Best Time to Post on TikTok on a Thursday

On Thursday, creators typically shift towards later posting times, with 9 AM, 12 PM, and 7 PM being the best times to post. These align with typical break times and after-work hours, which are when users are more likely to be on TikTok. The lunchtime slot at 12 PM can be really effective too, as lots of users turn to TikTok for a quick break from their lunch.

Best Times to Post a TikTok on Friday

As the week draws to a close, we start to see a shift in the way people are using TikTok. If you're looking to get your content seen, the best times to post are at 5 AM, 1 PM, and 3 PM on Fridays. The morning catch is users who are just getting started in the day, and the afternoon times are perfect for aligning with their lunch breaks and the start of the weekend. Friday afternoons are a great opportunity for posting content related to weekend plans or activities.

What Time to Post on TikTok Saturday

Posting times are different at the weekends than they are during the week. On Saturday, you'll get the best results posting at 11 AM, 7 PM, and 8 PM. These times are when users are likely to be relaxing and have time to engage with content. The evening slots are particularly effective as many users browse TikTok during their leisure time.

Best Times to Post a TikTok on Sunday

If you're posting on Sunday, the best times are 7 AM, 8 AM and 4 PM. The morning times are good because they catch users as they're just getting up on Sunday, while the afternoon time is great because many people are winding down their weekend activities. Sunday evenings can be the right time to post content that helps people prepare for the week ahead or that gives them a bit of entertainment before the weekend is over.

Best Times to Post on TikTok by Region

TikTok has a huge international following, so the best posting times can vary a lot depending on where your target audience is based. 

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We've put together a breakdown of the best times to post in some key regions:

Best Time to Post on TikTok USA

The best times to post on TikTok in the US typically align with Eastern Time (three hours ahead of PST), since that covers a lot of people. However, you should also think about where your specific audience is located since the US has multiple time zones. In most cases, the best times to post are:

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- Weekdays: 6 AM - 9 AM ET and 7 PM - 10 PM ET

- Weekends: 11 AM - 1 PM ET and 7 PM - 9 PM ET

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These times are great for catching users during their morning routines, lunch breaks, and evening leisure hours. The weekend times are perfect for when users are free to browse TikTok.

Best Time to Post on TikTok UK

For the United Kingdom, consider these times (in British Summer Time):

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- Weekdays: 7 AM - 9 AM BST and 8 PM - 10 PM BST

- Weekends: 10 AM - 12 PM BST and 7 PM - 9 PM BST

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These times fit in with users' routines – morning and evening. As the UK is a bit smaller time-wise, these times are pretty much applicable across the country.

When to Post on TikTok Germany?

For Germany, optimal posting times (in Central European Time that’s 7 hours ahead of Central Time) include:

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- Weekdays: 6 AM - 8 AM CET and 8 PM - 10 PM CET

- Weekends: 11 AM - 1 PM CET and 7 PM - 9 PM CET

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These times fit in well with typical work schedules and leisure hours in Germany. In the evenings, for example, many Germans use social media to unwind after work, so this is a great time to reach them on this platform.

What is the Best Time to Post on TikTok in the UAE?

For the United Arab Emirates, consider these times (in Gulf Standard Time):

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- Weekdays: 9 AM - 11 AM GST and 8 PM - 10 PM GST

- Weekends (Friday-Saturday): 11 AM - 1 PM GST and 9 PM - 11 PM GST

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In the UAE, weekend days are Friday and Saturday, which impacts how things are used. The later evening times on weekends reflect the night-time social culture in many UAE cities.

What Affects When You Should Post? 

There is no single answer to the question “What is the best time to post a TikTok?” The times above are a good general guide, but remember that there are a few other things you need to think about before you decide when's the best time to post on TikTok for your particular account:

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1. Target Audience Demographics: The age, job, and lifestyle of the people you're trying to reach on TikTok can make a big difference in when they're most active on the platform. If you're targeting working professionals, for instance, lunch breaks and after-work hours might be better for reaching them.

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2. Content Type: The kind of content you're posting can make a difference in when it's most popular. For example, workout videos might do better in the morning, while relaxation content might do better in the evening.

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3. Time Zones: If you're aiming for a global audience, it's important to think about different time zones when you're planning your posting schedule.

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4. Competitor Activity: Keeping an eye on when your competitors hit the social media feeds and how their content is doing can help you make some smart moves.

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5. Platform Updates: TikTok often makes changes to its algorithms, which can impact how content is distributed and when the optimal time to post is.

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6. Seasonal Changes: How people behave online can vary depending on the time of year, holidays, and major events.

How to Figure Out What Is the Best Time to Post a TikTok?

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1. Analyze Your TikTok Analytics: If you've got a business account, you can use the built-in analytics to figure out when your followers are online. Pay attention to the "Follower activity" section for that info.

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2. Experiment with Different Times: Try posting at different times and see how each one performs. Look for patterns in how many people engage with your posts, how many times they watch your videos, and how quickly they start sharing them.

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3. Use A/B Testing: Post the same content at different times to see which performs better. This can help you figure out how posting time affects your results, without worrying about other variables.

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4. Stay Consistent: Once you've found a good posting schedule, stick to it. This helps your audience get into the habit of checking in with you at the same time.

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5. Monitor Trends: Stay on top of the latest trends and time your posts to match peak interest periods. Sometimes, posting quickly on a trending topic is more important than sticking to a set schedule.

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6. Use Third-Party Analytics Tools: TikTok's built-in analytics are pretty useful, but there are some third-party tools that can give you a more detailed picture of what's going on and help you identify trends over longer periods.

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You can check out some of these tools:

• Sprout Social
• Socialinsider
• Loomly
• Brand24

Are There Tools That Can Help with TikTok Posting?

Finding the perfect time to post can be tough, especially if you're trying to reach people in different time zones or stick to a regular posting schedule. But don't stress—there are plenty of handy tools out there to help:

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1. TikTok's Built-in Scheduler: TikTok has a native scheduling tool that's perfect for business accounts. You can use it to plan and schedule your posts in advance, so you can get the most out of your posting times, even when you're not available.

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2. Third-party Social Media Management Tools: Some of the social media management platforms that we have mentioned above now have TikTok scheduling built in. These tools usually have more advanced features like uploading lots of content at once, content calendars, and posting across different platforms.

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3. Content Creation Platforms: Tools like BigMotion can help you create top-notch content without breaking a sweat, so you can easily stick to a regular posting schedule at optimal times. The platform is also going to roll out auto-posting soon, which will cover not only TikTok but also YouTube Shorts. 

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How Regular Posting Affects Performance

Does posting time matter on TikTok? While getting your videos out at the right time is important, it's also crucial to be consistent in your posting schedule. 

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Posting regularly helps:

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1. Build Audience Expectations: Your followers will know when you've got new content ready to go, so they're more likely to engage with it right away.

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2. Improve Algorithm Performance: TikTok's algorithm is designed to reward accounts that post on a regular schedule. When you're active and engaged, the algorithm recognizes that and gives you a boost.

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3. Increase Chances of Going Viral: The more posts you have, the more chances your content has of going viral. Even if not every post is a hit, posting regularly gives you a better chance of creating something that will be a big success.

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4. Refine Your Content Strategy: If you post regularly, you'll have lots more data to work with and be able to refine your approach over time. You'll learn what content gets the best response from your audience and what time of day works best for them.

How to Find the Right Balance Between Timing and Content Quality

Whether you know the best times to post a TikTok on Friday, for example, won’t really matter if your content lacks quality. 

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Here are a few suggestions to help you get the balance right between timing and quality:

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1. Plan Ahead: It's a good idea to create a content calendar so you have plenty of high-quality content ready to go at the best times for posting. That way you don't have to rush things to meet a deadline.

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2. Batch Create Content: If you're looking to post more than once a day, you can produce multiple videos in a single session to keep the quality up without being in a hurry.

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3. Use Trending Sounds and Hashtags: Use popular elements in your content so that it's more relevant and easy to find. Just make sure that what you're using fits with your brand and style.

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4. Engage with Your Audience: It's important to respond to comments and participate in trends if you want to boost your visibility beyond just posting times. Remember that engagement is a two-way street on TikTok.

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5. Diversify Your Content: Test out different types of content to see what your audience likes best at different times. This could be things like tutorials, behind-the-scenes content, challenges, or anything else.

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6. Leverage TikTok Features: Make the most of features like Duets and Stitches to boost engagement and create a range of different content types.

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7. Analyze and Adjust: Check in regularly on how your content is doing and be ready to switch up your approach when needed. What works best for your audience may change over time as they grow and change.

To Sum Up

Knowing the answer to the question “What is the best time to post a TikTok?” is a valuable tool in your content strategy arsenal. If you use the right times to publish your posts, you can reach and interact with your ideal audience more effectively. 

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But remember, getting your videos out just on time isn't everything when it comes to making it big on TikTok. What really matters is keeping up a regular stream of top-notch, engaging content.